• Web Development
  • UX/UI Design
  • Graphic Design
mockup of a maginzine spread and cover Edge8 product with packaging displayed behind it landing page mockup


About

10+ Years of Experience

7 Various Certificates

Results-driven creative professional specialized in transforming digital experiences and driving measurable business outcomes through high-quality web development, design, and branding.

Proven ability to lead large-scale website builds, scale marketing websites, and optimize performance to maximize user engagement and conversion rates. Strong background in bridging the gap between design and development, delivering seamless brand experiences across all touchpoints. Known for driving operational efficiency, enhancing technical performance, and developing scalable web solutions that deliver tangible business results.

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Shout Outs


Chelsea is a very talented designer and creative, who brings multiple skill sets to the marketing team. She took ownership of our development needs, conversion rate optimization, and performs creative execution at a high level. She exceeded expectations in the launch and development of our website and demonstrated amazing leadership and positivity throughout.

Photo of Jonathan Pogact

Jonathan Pogact

VP of Marketing


Chelsea’s creativity, work ethic, attention to detail, and positive attitude was critical to us hitting our launch date and reaching our revenue target. The success of EDGE8, and the larger success of Corning Optical Communications, would not be possible without her personal commitment to innovation, leadership and collaboration.

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Alyson Moore

Enterprise Manager, North America


There isn’t a thing that I’ve requested that Chelsea hasn’t given her all to deliver on. Her attention to detail, documentation, and company knowledge has been instrumental in understanding our options to optimize more value from the site. Her vision for marketing and design has been on point and delivers value to both the users and engines. She has helped formulate meticulous plans for further growth that will help achieve company goals.

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Sal Surra

Director of SEO and Content


When Chelsea started on the Marketing team, she was a game-changer. Her coding and design skills are outstanding. She’s completely transformed the Seamless.AI webpage to help take us to that next level. Plus, she’s a team player and always willing to go the extra mile to pick up the slack. Whether it’s training to pick up new skills or working extra hours, Chelsea will get it done exceptionally well!

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Sidney Jones

Copywriter


In the midst of a particularly busy week, Chelsea still took the time and care to point out the value of getting the right mix of copy and design to produce the best piece possible – and while I love that attention to detail on all projects, it’s particularly refreshing to see her recognize it on something so seemingly minor while working to make internal clients happy.

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Jeff Cihocki

Content Manager


Chelsea is unique in the fact that she has the ability to work on both very structured projects as well as those that are more abstract and anarchic with little supervision. She has demonstrated this ability on many occasions by working on projects for the creative team that have little or no direction and working on the more structured Tab process for Lowes.

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Mary Mazzola

Production Manager


Chelsea has done a great job of providing art direction and evolving our visual brand language - delivering a fresh, modern style. Her innovative nature and advanced technical skills have brought new possibilities to the marketing department.

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Debbie Richart

Global Marketing Communications Manager


Chelsea is truly talented and has a wonderful eye for design! Couple that with great time management and a fun personality and you can see why she was always a favorite. Anyone would be lucky to have her on their team! I could go on and on.

photo of Barbara Serrano

Barbara Serrano

Global Communications Professional


Resume

I've been fortunate to work with some pretty amazing companies. Each experience has taught me something new that I've been able to build upon in my following roles.

  • Seamless.AI

    Lead Web Developer

    Jan 2023 - Present

    Own the end-to-end development, performance, and scalability of Seamless.AI’s marketing website, driving exceptional user experiences and measurable business outcomes. Collaborate cross-functionally with marketing and leadership teams to translate creative concepts into functional, high-performing web solutions, ensuring optimal site performance, accessibility, and responsiveness across all devices and browsers.

    • Engineered a full-scale website rebuild, expanding from 15 to 130+ pages in under 5 months, increasing conversion rates by 3x and earning recognition as a Top 4 Finalist in the 2023 Webflow Awards for Brand Transformation.
    • Standardized web analytics by migrating from Universal Analytics to GA4 and auditing Google Tag Manager configurations, ensuring accurate event tracking and reducing technical debt by 44%.
    • Increased project workflow efficiency by 73% through improved processes and documentation, including creating standard operating procedures, video walkthroughs, and configuration mappings, establishing a sustainable knowledge repository.

    Designer

    Aug 2021 - Jan 2023

    Collaborated with advertising and sales teams to craft visually compelling, high-performing digital assets, including landing pages, advertisements, and branded sales enablement content. Focused on enhancing user engagement and driving business growth through thoughtful design execution.

    • Contributed to a company-wide brand refresh, establishing and implementing a comprehensive style guide to ensure consistency across all marketing touchpoints.
    • Optimized landing page performance, achieving a 31% faster Page Speed, 60% higher Session Conversion Rate, and 45% higher User Conversion Rate through design and development best practices.
    • Served as the web development expert, providing technical guidance to the design team to ensure creative solutions were feasible, high-performing, and aligned with web best practices.
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  • Chatswort Products

    Creative Graphic Designer

    Jun 2018 - Aug 2021

    Independent Graphic Designer

    Nov 2017 - Jun 2018

    Served as the creative lead within the marketing department, conceptualizing and delivering impactful visual assets to support large-scale product launches, advertising, digital events, and trade shows. Introduced development skills to bridge the gap between design and execution, enabling faster production cycles and higher-quality deliverables.

    • Led the design and development of the ZetaFrame Cabinet System branding and global product launch, earning a Silver-level award in the 2021 Cabling Installation & Maintenance Innovators Awards.
    • Designed and developed a virtual customer event featuring 2 tracks, 4 keynotes, 3 panel discussions, 12 featured products, and a resource library — achieving a 36% attendance rate.
    • Streamlined webinar production by creating a scalable Marketo template with integrated variable functionality, enabling faster deployment of promotional assets across multiple webinars.
    • Designed and developed an interactive trade show booth, allowing customers to engage directly with products and specialists — a design so successful it was reused for three consecutive years with minimal modifications.
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  • PureRed

    Production Specialist

    Mar 2017 - Jun 20218

    Creative Production Specialist Contractor

    May 2016 - Mar 2017

    Supported high-volume production design for Lowe’s Home Improvement and other major clients, ensuring the delivery of accurate, brand-compliant, and press-ready files for various print and digital assets. Frequently consulted across PureRed offices for technical expertise in production design.

    • Prepared final press-ready files for large-scale circulars and promotional materials, consistently ensuring adherence to brand standards and design accuracy.
    • Optimized production workflows by creating adaptable design templates that could accommodate over 100+ regional variations without compromising quality or accuracy.
    • Provided technical troubleshooting and design support for complex production issues, reducing project turnaround times and minimizing errors.
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  • Corning Optical Communications

    Graphic Design Contractor

    Feb 2014 - Feb 2016

    Delivered high-quality design solutions for large-scale product launches, corporate branding, and marketing collateral while maintaining strict adherence to Corning’s brand standards. Collaborated closely with product marketing teams to develop compelling creative assets that supported revenue growth and market penetration.

    • Led the design and branding of the global Edge8 product launch, exceeding year-end revenue goals by 37.5% and driving high-impact market visibility.
    • Spearheaded a division-wide brand refresh, collaborating with internal stakeholders to modernize the brand identity and achieve leadership buy-in for company-wide adoption. 
    • Managed external vendors and production partners, ensuring on-time delivery, budget adherence, and consistent quality standards without compromising creative output.
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Let’s Connect

I'm excited to hear from you and explore the possibilities of working together. Whether you have questions or simply want to connect, please don't hesitate to reach out.