Marketo Webinar Template

Creative Breif

Chatsworth Products’ Drive Forward series is a string of educational webinars geared towards deepening the knowledge of industry professionals. Initial promotion of these webinars included a social post that took you a register form through their hosting platform. It was plain and gave little detail into the topic being presented. I was tasked with creating a reusable template in Marketo to better market these webinars.

Tools

• 

  Marketo

• 

  Visual Studio Code

• 

  Photoshop

Challenges

• Marketo’s landing page builder was not as user friendly as their email builder.
• Template needed to be easy for other team members to utilize.

Results

• Built a custom, fully responsive template from scratch
• Used variables to create editable blocks and sections for the team to populate through an easy form.
• Documentation and training were done to set the team up for success on their own.

A fully responsive template was built with Marketo variable integration that allowed the team to populate the page with a simple form.

I coded a template from scratch using HTML, JavaScript, and Marketo developers documentation to create variables. These variables would show on a side panel for the team to easily input the webinar’s information.

The template is now much more appealing and features a cover image to represent the topic, webinar description, a countdown in the use’s local time one, key topics being covered, registration form, and speaker bios. Additionally, I added logic for when the webinar is live/past due, the countdown is replaced with content around registering to catch the replay.

I created documentation on how to use the new template and did a training session with the Marketing Automation and Content teams. They were able to self serve and apply the template as needed. I of course was available for guidance or troubleshooting along the way. The team was absolutely thrilled to have this new template.